Climate Penpal
Sustainability Certificate Program
The Climate Penpal Programme will recognize participating students with Sustainability Certificates, following the model of the Duke of Edinburgh programme's Bronze, Silver and Gold medals. These certificates will be awarded based on the completion of progressively challenging tasks related to sustainability and net-zero commitments.
To ensure the effectiveness and relevance of the Sustainability Certificate Program, the Global Ambassadors Advisory Board will convene stakeholders from various sectors to develop clear criteria for certification. This will involve identifying essential sustainability skills and promoting their adoption before students graduate high school. The criteria will be informed by input from academia, government, and industry stakeholders.
Objectives of the program:
- Provide high school students with an introduction to sustainability.
- Introduce possible sustainability-related professional careers and professional roles.
- Familiarize students with Sustainability & Net Zero Glossary (i.e. carbon footprint, sustainable development, net zero, ESG, etc.)
- Promote carbon counting tools among students to monitor and reduce their carbon footprint
Topics covered by the program:
- What Is Sustainability?
- Sustainable Development Goals (SDG)
- Fundamentals of Climate Change
- Climate Policies and Diplomacy (i.e. COP summits)
- Greenwashing and How to Prevent It
- Introduction to Reporting Mechanisms for Companies
- One Week ESG Student Internships
Climate Penpal Project Producer: GI Intelligence Unit
The GI “Intelligence Unit” will be the principal production team tasked with delivering the Climate Penpal project -- as part of its work it will elevate the profile of the campaign with the schools and help educate their students on their carbon footprint, as well as inform a wider stakeholder audience through the development of Thought Leadership platforms, whether live in-person events produced in partnership with academic institutions or online events and content published across social media channels, including YouTube, X, LinkedIn, as well as streaming platforms such as Spotify, Apple Music, and SoundCloud.
Podcast
The Climate Penpal Intelligence Unit will produce a series of pre-recorded podcasts and live webinars with esteemed speakers to dive into key themes aligned with a client’s external messaging and business development goals. We leverage speakers’ expertise, our own in-depth analyses, and the latest news developments to get current and relevant insights during the 30-minute event.
The Intelligence Unit produces the A to Z of the Podcast Series, from scripting, casting, and designing collateral, to moderating, training and prepping the client host, to technical production and content harvest. Both audio and video versions of Podcasts will be edited and published on YouTube, Twitter, LinkedIn, and a podcast platform of the clients choices such a Sound Cloud or Spotify.
Short Form Content
The Intelligence Unit will harvest content from podcasts into bite size formats that can be easily shared across a client’s social media platforms:
Opinion Editorial
The short-form OP EDs (350 words) will capture insights shared from each of the Podcast speakers in answer to the key talking points questions discussed during the 30 minute podcast. The in-depth analysis examines how best to seize opportunities and overcome challenges in the greatest transformation of the energy industry since the early 1900s.
60-Second Soundbite Videos
The 60-Second Video Soundbite series captures some of the most salient comments made by each speaker in the 30 minute discussion. The essence of whats at stake and why we should care is articulated by some of the most authoritative stakeholders in a series of Soundbites published each week on Twitter and Linkedin.
Sounding Images
The Industry Soundings deliver key messages from each speaker on the weekly podcasts -- with a limited number of words that deliver concise and understandable insights.
Special Report Series
Gulf Intelligence Research team identifies timely and relevant issues that are likely to impact industries and economies across the Middle East, and conducts a deep-dive study that provides insights and analysis presented in a Special Report.
The Middle East Forum For Sustainability Leaders 2022-2023
Leverage Community of 2,000+ Sustainability Leaders
The Climate Penpal will leverage the connections from the Middle East Forum for Sustainability Leaders (MFSL), a community of sustainability professionals from multiple industries, government bodies and academia that has expanded and curated its members since 2022.
2,500
Community Members, including C-Suite Executives, EVPs, and Heads/Directors of Sustainability
150
Podcasts Produced in 2022/23 with 300+ Guest Speakers
50,000
Viewers reached on social media with each Podcast
Climate Penpal Schools Youth Project
Project Year 2 Deliverable
Grow campaign to 30 schools in Year 2
Project Year 3 Deliverable
Grow campaign to 50 schools across the World in Year 3
Project Year One Deliverables
1
Design Campaign
2
Create Global Ambassadors Advisory Board
3
Build Project Website - with exclusive Masthead Branding - & Intelligence Unit
4
Produce Quarterly Advisory Board Roundtable
5
Draft Sustainability Certification Program Protocol
6
Register 10 UAE Schools to Adopt Climate Penpal Program
Top 100 Middle East Sustainability Voices
GI & Climate Penpal published a Special Report on Achieving Net Zero Targets with Insights & Outlooks from 100 Sustainability Voices.
Microsoft Launch Report
MEA Sustainability Voices
Energy Transition – Smart Cities – Circular Economy
Green Technology – Climate Finace
Microsoft Special Report
Pathways to COP28
What role does the Middle East & Africa (MEA) play in accelerating Solutions that combat climate change and Ensure a sustainable future for all?
